Ideas@Work Blog: Sharing our thoughts, musings and helpful information on everything related to B2B Marketing - bookmark & subscribe today!

We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

B2B Tricks to Treat New Prospects

Posted by Tracey Anderson

Oct 16, 2014 12:06:21 PM

Halloween is right around the corner. What does that mean for B2B marketers? ...Opportunity.


Having a little fun with a holiday lets people know you have a sense of humor. Remember that you're not just a company or a brand - you're an actual human IRL. Crafting some branded, tongue-in-cheek content or images will show prospects you can be fun to do business with, which is particularly helpful if you’re in an industry that might be perceived as boring or a little too buttoned up. Nerd humor in B2B marketing can really engage. Click here for some ideas.

Here are a few ways to add a little magic to your B2B strategy this Halloween season:


Topics: B2B Marketing, B2B, lead generation

How to Make Your B2B Marketing Content Sexier

Posted by Tracey Anderson

Oct 3, 2014 10:07:54 AM


Google tells us, "Just create good content." Bill Gates told us long ago that content is king. Unfortunately, too much of the B2B content out there is a little, well, boring. But creating valuable, shareable content is not that easy.


Topics: content, B2B Marketing, b2b content marketing, B2B video

B2B Marketing: Let Inbound Experts Be Your Muse

Posted by Tracey Anderson

Sep 18, 2014 4:23:00 PM


Well, in case you hadn't heard, more than 10,000 inbound marketing fans attended the Inbound 2014 conference in Boston this week. I was curious to learn what attendees thought about this year's event, and I came across a post by Thomas Oppong that included a list of 50 Inspirational Quotes from Inbound Marketing Experts. There's a lot of good advice here that you can use to improve your B2B marketing strategy, so I thought I'd share the list* with you.


Topics: Inbound Marketing, HubSpot, Inbound Marketing Strategy, B2B Inbound Strategy

B2B Marketing: Learn 15 Ways to Increase Conversion Rates

Posted by Tracey Anderson

Sep 5, 2014 9:28:00 AM


How can you grow your business? Increase your online conversion rates. There are many ways to optimize your website that can help turn visitors into customers. Here are just a few that might not break your budget.


Topics: B2B Marketing, conversion optimization, optimize your website

Why don't we talk about native advertising?

Posted by Tracey Anderson

Aug 29, 2014 3:06:00 PM

If you're a marketer, you have to be living under a rock not to have heard about John Oliver's recent takedown of native advertising. Not only did I think it was hilarious, but I also agreed with a great deal of what he said. After all, I'm not just a marketer, I'm also a consumer.


Topics: Marketing Advertising Atlanta

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