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We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

The Fail-Proof 2015 Guide to B2B Marketing and Lead Generation

Posted by Billy Mitchell

Dec 5, 2014 2:39:00 PM

books

...Even if you still believe in Santa Claus, this gift doesn't actually exist.

The best path forward is to never quit learning. Failing is part of the process and sometimes the best way to learn.

My purpose in writing this is to challenge the way you think about your marketing and encourage you to focus beyond your current array of products and services. Selling your wares profitably to other businesses is a basic definition of a B2B enterprise but unless you’ve cornered your market and have no competition, what you sell isn’t the best way to define and differentiate your brand.

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Topics: B2B Marketing Book, Inbound Marketing, B2B Inbound Marketing, B2B Agency

How Effective is Inbound Marketing? [Infographic]

Posted by Matt Albert

Dec 3, 2014 9:41:00 AM

As an MLT Creative employee, one thing constantly remains front and center in all everything we do: Inbound Marketing. We wholeheartedly believe that clients that are willing to employ an inbound marketing strategy can make the most out of their marketing efforts while converting more website visitors into leads, and even brand advocates!

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Topics: Inbound Marketing, B2B Inbound Marketing, B2B Blogging, Inbound Marketing Strategy, B2B Inbound Strategy, Inbound Marketing Methodology

Should B2B Marketers Kill the Press Release?

Posted by Tracey Anderson

Dec 1, 2014 12:33:00 PM

cut-the-press-releaseThe CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn't. I asked him, "What if there isn't any news, then what?" His response? "Just gin something up." I had to look away, quickly, so he didn't notice me rolling my eyes.

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Topics: Inbound Marketing, B2B best practices

Should You Be Building Your Own B2B Marketing App?

Posted by Tracey Anderson

Nov 21, 2014 10:38:11 AM

broken-phone

Have you heard? Kim Kardashian created an app. It's called Hollywood and, as of today, it's been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store. That, I thought to myself, is probably a sign of the coming apocalypse. Either that, or there are just way too many apps out there.

How many apps do we really need?

The Apple® App Store is a huge business, with more than $10 billion in gross revenue in 2013, and developers have earned more than $20 billion. There are more than 1.2 billion apps available through Apple alone. It's predicted that revenue from the Google Play store will overtake Apple's by 2018. So, apparently, there's no limit to the public's thirst for new apps, and the market will continue to explode until the next best thing comes along.

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Topics: B2B Marketing, Inbound Marketing, B2B Inbound Marketing, mobile marketing, B2B best practices

B2B Marketing: What Story Will You Tell?

Posted by Tracey Anderson

Nov 13, 2014 11:00:00 AM

the-art-of-storytelling

In B2B marketing, we have several goals. Some of our key targets include creating awareness, building a brand, ensuring customer retention and generating loyalty. But how do we accomplish those objectives? According to content marketing experts, we need to become storytellers. Then the question is, what's the best story to tell?

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Topics: B2B Marketing, B2B, content marketing, storytelling

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