If you've read the bio at the end of any of my blog posts, you know that I am currently in my undergrad at UGA studying Communications (please don't hold this against me). One of my Communications classes, Persuasion, looks at advertisements (usually B2C television ads) and dissects their method of persuasion and how affective it is. One day, the professor showed the class a video on the "Got Milk?" campaign; one of the most successful ad campaigns in history.
The "Got Milk?" campaign, while a b2c campaign, offers some incredibly powerful insights for b2b marketers.READ MORE