Halloween is right around the corner. What does that mean for B2B marketers? ...Opportunity.
Having a little fun with a holiday lets people know you have a sense of humor. Remember that you're not just a company or a brand - you're an actual human IRL. Crafting some branded, tongue-in-cheek content or images will show prospects you can be fun to do business with, which is particularly helpful if you’re in an industry that might be perceived as boring or a little too buttoned up. Nerd humor in B2B marketing can really engage. Click here for some ideas.
Here are a few ways to add a little magic to your B2B strategy this Halloween season: