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Blogs, Vlogs, Newsletters and Podcasts: B2B Marketing Pros and Cons

Posted by Luke O'Kelley

Sep 29, 2015 9:30:00 AM

Blogs Vs. Vlogs Vs. Podcasts Vs. Newsletters: A B2B Marketing Comparison


Are you strapped for time? Don't have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? Great! This article is for you. 

There are a lot of methods of packaging great b2b content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more. Blogs, vlogs, podcasts and newsletters are in a category of their own because of their ability to serve as a foundation for a content strategy. There are many businesses right now that use one of these four methods as their primary method for publishing their content. 

In this article I will explore the roles of these different kinds of content, their different strengths and weaknesses and hopefully help you to know what's best for your business. 


Topics: B2B Blogging, B2B Content Marketing, B2B Email Marketing

B2B Marketing Events - October and November 2015

Posted by Luke O'Kelley

Sep 24, 2015 9:30:00 AM

Save The Date MLT Creative MascotIn the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing (related) events around the country. Meeting and learning from other professionals helps us do our jobs better. This time around, in an attempt to give you, our loyal readers, more time to plan ahead, I'm covering more events THAN EVER BEFORE. Usually I cover one full month, or two skimpy months. October and November are both chock full of hard hitting world class events. Here's what's on tap for these packed months:



Topics: B2B Marketing Events

Using The Theory Of Reasoned Action To Improve Your B2B Marketing

Posted by Vann Morris

Sep 22, 2015 9:30:00 AM

Three b2b marketers following each other off of a cliff


"If everyone else jumped off a cliff, would you?" The famous words uttered by mothers everywhere in response to children who desparately want to follow the crowd. Kids aren't the only one's influenced by their peers. Even into adulthood, social attitudes play a significant role in the decisions we make.

This isn't always negative. Sometimes social attitudes can help us make more informed decisions. There is a scientific theory that describes the influence of social attitudes on our decision making, it's called the Theory of Reasoned Action. Understanding this theory can help you become a better B2B marketer. Let's check it out...

The Theory:

According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes. If we can appeal to both, we might be more effective at encouraging a prospect to adopt our desired buying behavior.


Topics: B2B Marketing Strategy

7 Takeaways From HubSpot's Inbound 2015 Conference

Posted by Luke O'Kelley

Sep 18, 2015 9:30:00 AM

Club Inbound at Inbound 2015 #Inbound15


14,000 marketers, over 250 speakers, 4 days, Inbound 2015 was crazy. You can get a little taste of what I mean from the above picture. HubSpot, like their annual conference has grown exponentially every years. In 2013 there was a mere 5,000 marketers. This was my first time to Inbound, so it was all new to me. 

I'd like to share with you my 7 takeaways from the conference:


Topics: B2B Marketing Events, B2B Inbound Marketing

Joe Pulizzi's Content Inc.: Building A Business With Content Marketing

Posted by Luke O'Kelley

Sep 14, 2015 9:30:00 AM





The term "content marketing" has graduated from a trendy term to a tried and true method of growing a business. With the rise of content marketing has come the ability to look at what works and what doesn't and develop a comprehensive strategy to help companies use content marketing more effectively than ever before. 


Topics: B2B Content Marketing, B2B Marketing Books

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