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How To Keep Your CRM From Growing Into A Mysterious Jungle Wilderness

Posted by Luke O'Kelley

Sep 3, 2015 9:45:00 AM

 

A marketer walking through an overgrown CRM jungle.

 

If your organization has been around for more than a year and you haven't started to clean out your contact database you're way behind. 

If you don't go through your CRM to organize and clean, it will soon turn into a wild jungle full of mysterious mystical information that is no use to you or your company. 

People's relationship with your company is always shifting. Here are some common reasons that CRM hygiene is important:

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Topics: Marketing Automation, B2B Marketing Strategy

The Inbound 2015 Speakers I'm Most Excited About

Posted by Luke O'Kelley

Sep 1, 2015 9:13:00 AM

The speakers Luke O'Kelley is looking forward to most at Inbound 2015.

 

Inbound 2015 is right around the corner. I'm planning to be in Boston for this global inbound marketing conference and it will be my first time attending. This is a pretty exciting time whether you're an INBOUND newbie like me, or you've been attending faithfully for years. With over 250 speakers, preparing can be overwhelming. For the past few days I've been going through the agonizing task of choosing which sessions to go to, and which ones I'll have to let go of (It's so hard!). The task is only made worse by HubSpot's frustrating habit of shifting the speaking schedule around every day.

With all this in mind, I would like to put my painstaking planning ponderings to use and share with you... 

The speakers I'm most excited about at Inbound 2015. 

 

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Topics: B2B Inbound Marketing

Test Piloting the Top 10 Free Website Graders

Posted by Luke O'Kelley

Aug 26, 2015 9:30:00 AM

Test Piloting The Top 10 Free Website Graders


In the spirit of going above and beyond, this blog will tread where none have gone before...

I will attempt something both dangerous and exciting. Not only will I present to you the best website grader tools available on the web today, I will attempt to grade the graders themselves. I will attempt to beat them at their own game as it were. Yes, I know, this is brave. I feel like Chuck Yeager must have felt climbing into the cockpit of his jet to break the sound barrier for the first time in history. 

But history must be made, and B2B marketers and website developers must be helped. Each tool will be graded on a scale of 1 to 10. So without further ado, I present to you (drum roll please)...

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Topics: B2B Websites

B2B Marketing Events - September 2015

Posted by Luke O'Kelley

Aug 19, 2015 9:30:00 AM

Save The Date MLT Creative MascotIn the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. Meeting and learning from other professionals helps us do our jobs better. This month is chock full of hard hitting world class events. Here's what's on tap for marketing industry events this September:

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Everything You Need To Know About Publishing on Linkedin

Posted by Luke O'Kelley

Aug 13, 2015 9:30:00 AM

Everything you need to know about Linkedin publishing

 

On July 9th, Linkedin posted on their blog that there are now 1 million users publishing on Linkedin. That's a lot of people. 

These people have good reason to post to Linkedin, In a study by Econsultancy, Linkedin is responsible for 64% of referrals to corporate homepages. Facebook is 17% and Twitter 14%. 

But to get results from Linkedin, you have to know how to publish the right way. 

I would like to give you what you need to know to publish content to Linkedin in the most effective way possible. 

 

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Topics: B2B Inbound Marketing, B2B Blogging, B2B Social Media Marketing, B2B Content Marketing

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