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If it has anything to do with B2B marketing, we blog about it!

The 17 Best B2B Content Marketing Posts Ever Written

Posted by Luke O'Kelley

Jul 3, 2015 9:30:00 AM



It worked! You were drawn in by my audacious headline! And yes I am seriously going to try and do this.

I would like to present to you a list of the blog posts that I feel have the most to say about content marketing. There are tons of posts out there on content marketing. Most of them are saying the same thing. Without someone to show you the way, you will have to wade through a sea of half helpful, second hand information before you can truly get a grasp on content marketing and how to do it well. 

This is not necessarily a list of the most popular posts on content marketing. It is a list of the articles that I think will give you the broadest, deepest, and most up to date understanding of how your company can get the most out of content marketing.

Some of these posts are huge posts from huge people. Some of them aren't. Some of these posts are extremely new, some are old. All of these posts offer some incredible insight into content marketing. 

They are not organized in order of "best" to "worst", instead I have organized them into the order of questions you need answered to do content marketing well. In other words the list starts with articles that will help you learn the foundations of content marketing, then the ins and outs, and then some big picture concepts. 


Topics: B2B Blogging, B2B Content Marketing

B2B Buzzwords: Sales Funnel, Buyer's Journey, and Inbound Methodology

Posted by Luke O'Kelley

Jul 1, 2015 9:30:00 AM



This blog is for those of us that can't tell the difference between "Sales Funnel" "Buyer's Journey" and "Inbound Methodology." If for no one else, it's for myself. For a while I had no idea what the difference was between these three words. Considering a lot of the blogs I've read over the past couple of months, there are other people in the same boat. 

Let's check it out...


Topics: B2B Marketing Definitions, B2B Inbound Marketing

Will Heartless Robots Overtake the Humanity of B2B Marketing?

Posted by Billy Mitchell

Jun 25, 2015 12:50:00 PM

Robot.jpgUnless you were hiding in a cave the past five years you're most likely aware that marketing technology is evolving more rapidly than ever. Understanding all there is to know about these changes in both marketing automation and customer relationship management (CRM) software is impossible. You're human after all.


Topics: B2B Analytics, Marketing Automation, B2B Marketing Technology, B2B Lead Generation, B2B Customer Relations

The Secret Weapon in B2B Blogging: Historical Optimization

Posted by Luke O'Kelley

Jun 23, 2015 10:30:00 AM



First I have to tell you that I am upset with myself. For a little over a week, I have been thinking about writing this post, but haven't gotten around to it, and just a few days ago HubSpot's Pamela Vaughan stole my thunder! She posted a blog that is literally: the exact same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot's blog writing army, only to again fall into their shadow. Why are they so good?... Anyway, enough lamenting.


I would like to write to you about what Pamela has so fittingly (and frustratingly) dubbed "historical optimization." The concept is simple: going back and optimizing past blogs to boost their visibility and lead generation.


Why you should read this post:

  • I will relate historical optimization to Mark Schaefer's idea of "content shock." 
  • I will show you how historical optimization looks for a smaller company with less man power than HubSpot. 
I highly suggest that you read Pamela's (@pamelump) post on historical optimization and Mark Schaefer's (@markwschaefer) on content shock for yourself. I did not come up with either of these concepts, only want to show a link between the two. Both articles have incredible insights that I will not touch on here.  READ MORE

Topics: B2B Marketing SEO, B2B Blogging, B2B Content Marketing

B2B Marketing Buzzwords: Growth Hacking Vs. Inbound Marketing

Posted by Luke O'Kelley

Jun 19, 2015 11:00:00 AM



If you've been in the b2b marketing world for very long at all, you know that it's full of buzzwords.

What you may not know is what the heck growth hacking is.

This post will compare two buzzwords: Inbound Marketing and Growth Hacking. If you would like to access a comprehensive list, check out my growing list of b2b marketing and sales buzzwords.

So let’s dive in…


Topics: B2B Marketing, B2B Marketing Definitions, B2B Inbound Marketing

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