Ideas@Work Blog: Sharing our thoughts, musings and helpful information on everything related to B2B Marketing - bookmark & subscribe today!

We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

B2B Marketing: Let Inbound Experts Be Your Muse

Posted by Tracey Anderson

Sep 18, 2014 4:23:00 PM


Well, in case you hadn't heard, more than 10,000 inbound marketing fans attended the Inbound 2014 conference in Boston this week. I was curious to learn what attendees thought about this year's event, and I came across a post by Thomas Oppong that included a list of 50 Inspirational Quotes from Inbound Marketing Experts. There's a lot of good advice here that you can use to improve your B2B marketing strategy, so I thought I'd share the list* with you.


Topics: Inbound Marketing, HubSpot, Inbound Marketing Strategy, B2B Inbound Strategy

B2B Marketing: Learn 15 Ways to Increase Conversion Rates

Posted by Tracey Anderson

Sep 5, 2014 9:28:00 AM


How can you grow your business? Increase your online conversion rates. There are many ways to optimize your website that can help turn visitors into customers. Here are just a few that might not break your budget.


Topics: B2B Marketing, conversion optimization, optimize your website

Why don't we talk about native advertising?

Posted by Tracey Anderson

Aug 29, 2014 3:06:00 PM

If you're a marketer, you have to be living under a rock not to have heard about John Oliver's recent takedown of native advertising. Not only did I think it was hilarious, but I also agreed with a great deal of what he said. After all, I'm not just a marketer, I'm also a consumer.


Topics: Marketing Advertising Atlanta

15 Free Ways to Create More Visual B2B Marketing Content

Posted by Tracey Anderson

Jul 31, 2014 4:14:00 PM

head-full-of-ideasOur brains process visual content 60,000 times faster than text and 90% of the information transmitted to the brain is visual. Those are some pretty incredible statistics that argue for increasing the amount of visuals in your B2B content marketing strategy. The good news is that you don't need to spend a fortune to do it. If you're working with a limited budget, you should know that there are plenty of places online where you can find (or create) free visual content.  


Topics: b2b content marketing, B2B Blogging, b2b blogging best practices, content marketing

Why B2B Marketers Should Listen to Thoreau...

Posted by Tracey Anderson

Jul 25, 2014 11:40:00 AM

thoreau"Our life is frittered away by detail. Simplify, simplify, simplify!"
- Henry D. Thoreau

B2B marketers should follow his advice. Everyone is pretty much on content overload these days − I know I am, and I just can't keep up with all of it. There are too many blogs, too many guides and too many websites with too much content. 

So how do you help your business stand out in the crowd? Simplify, simplify, simplify.





1. Simplify Your Content

Your audience isn't reading what you're writing. Research has shown that 79 percent of Internet users simply scan content; only 16 percent read word-by-word.

Solution: Create scannable content. There are many ways to do this effectively, and here are just a few:


Topics: B2B Marketing, B2B Blogging, B2B blogging basics, B2B best practices

What Can A 75 Year Study on Happiness Tell Us About B2B Marketing?

Posted by Luke O'Kelley

Jul 22, 2014 1:51:00 PM

haappy-01In 2012 the book Triumphs of Experience was published by George Vaillant containing the findings of the Grant Study: a 75-year Harvard study on what it takes for a man to live a happy life. This makes the Grant Study the longest-running study of human development IN HISTORY. So if you are like 99.9% of other human beings, and think that happiness is a pretty important part of life: you'll probably be pretty interested in what this study found. According to the study the answer to a happy life was…

Warm Relationships. 


Topics: Inbound Marketing Methodology, happiness

B2B Marketing and Wearables: There's a Creepy App for That

Posted by Tracey Anderson

Jul 21, 2014 9:30:00 AM

479517815Is the trend toward wearable technology the best thing that ever happened to marketers? Or could it end the conversation?

I recently wrote a blog post that questioned whether the public might gradually become more wary about when and where they are willing to share personal information with businesses. When people learn that information they share with one person is suddenly accessible to the government, marketers and even strangers, there just might come a tipping point. And I can't help but wonder if that tipping point might just come as a result of wearable technology.

There is a very funny video from The Daily Show suggesting that Google Glass users are feeling discriminated against, being refused service in public establishments. Humor aside, the video does prompt an interesting conversation about this technology. The Content Marketing Association suggests that wearables will result in a huge explosion in the amount of content users create, since the devices can be constantly recording. Now if you're a marketer that wants to do some man-on-the-street interviewing, wearables could make your job easier. Of course, if you're a guy walking down the sidewalk with a woman that is not your wife, you might have a problem. (Creep!)


Topics: B2B Marketing, B2B, content marketing, privacy,, wearable technology,

Keyword Research: The Definitive Guide

Posted by Luke O'Kelley

Jul 18, 2014 9:50:00 AM

463398717With a seeming infinite amount of content on the Internet, how do you as a marketer make sure that the right people find your content? If you said keywords give yourself a pat on the back.

Putting the right keywords in the right places can transform untouched content into viral, high traffic content. This all sounds great, but every other b2b marketer already knows this, and is probably going to be using the same keywords that your thinking of to attract people to their content. This is why keyword research is important. Keyword research allows you to get just the right keywords that people are searching for in Google, but that aren’t too competitive.

This is where Brian Dean of Backlinko’s Keyword Research: The Definitive Guide comes in. It is an incredibly in depth step by step guide to keyword research. Whether you are brand new to keyword research, or are just in need of a refresher YOU have something to gain from this helpful guide. It features actual images from the tools it covers to make the directions easy to understand.


Topics: B2B Strategy, Keyword Research: The Definitive Guide, Keyword Research, Brian Dean, Backlinko,

B2B Marketing: "If a tree falls in a forest and no one is around to hear it, does it make a sound?"

Posted by Tracey Anderson

Jul 14, 2014 2:14:00 PM


I saw the headline for this post and my initial thought was, "Oh, no, not more pictures." I've always been fond of telling people that words are everything. Of course, as a writer, I would say that, wouldn't I?

The idea that images can be as effective as words is not a new one. The quote, "One picture is worth a thousand words," is from an article by Frederick R. Barnard about the effectiveness of graphics in advertising. It was written in 1921. And marketers have been following his advice ever since. But, seriously, Pinterest? Instagram? Doesn't anyone read anymore?


B2B Marketing: Buyer Personas, Jung and Video Games

Posted by Tracey Anderson

Jul 10, 2014 3:34:00 PM


When I first started learning about inbound marketing, I was introduced to the concept of 'buyer personas'. At first I thought it was just a typo. It sounded a bit silly to me, and as I learned more about inbound strategies, it started to look like I was going to have to learn a whole new language. Despite the fact that I'd been in the advertising/marketing biz for over 20 years, I'd never heard the term 'buyer persona'. I wondered about the etymology of the phrase. Was it the same as 'person'? Well, not exactly.


Topics: B2B Marketing

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