Ideas@Work Blog: Sharing our thoughts, musings and helpful information on everything related to B2B Marketing - bookmark & subscribe today!

We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

Got Milk? Got Leads? - Changing Perceptions and B2B Buyer Behavior

Posted by Luke O'Kelley

Jan 30, 2015 1:00:00 PM

453954909If you've read the bio at the end of any of my blog posts, you know that I am currently in my undergrad at UGA studying Communications (please don't hold this against me). One of my Communications classes, Persuasion, looks at advertisements (usually B2C television ads) and dissects their method of persuasion and how affective it is. One day, the professor showed the class a video on the "Got Milk?" campaign; one of the most successful ad campaigns in history.


The "Got Milk?" campaign, while a b2c campaign, offers some incredibly powerful insights for b2b marketers.


Inbound Marketing Insights: The Grateful Dead and Niche Marketing

Posted by Luke O'Kelley

Jan 13, 2015 9:00:00 AM

I recently started reading Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah. Luke_Blog_Image

If you didn't know, it's an explanation of the theory and thought process behind their company.

Over the next couple of weeks, I will be sharing insights, from the book for your reading pleasure.

The first insight from the book involves the Grateful Dead.

Yes, the Grateful Dead. Brian and Dharmesh explain how the Grateful Dead used rule breaking niche marketing to undermine their competition, target a niche audience and become one of the highest grossing rock bands in history.


Topics: Inbound Marketing, niche marketing, The Grateful Dead

The Ten-Step Redesign Checklist For A Better B2B Website

Posted by Matt Albert

Jan 9, 2015 10:30:00 AM

The infographic shown below includes ten of the most important steps to follow if you want to rethink and redesign your B2B website for continuously improving performance.


+ View Larger


Topics: Web Site, B2B Inbound Marketing

Best Batch of B2B Blogs from Ideas@Work All Year

Posted by Luke O'Kelley

Jan 6, 2015 10:30:00 AM

popular-2014-blog-postsThe end of 2014 has come. With the arrival of the new year comes a time to learn from the past and face the future, as a bigger and badder b2b marketing agency.

In the spirit of nostalgia, reminiscence, and improvement I have compiled a highlight real of the year’s 8 most successful Ideas@Work blog posts. 

The year’s posts were judged almost completely on popularity, taking into account views and social shares.

Here's the big 8:


Topics: B2B Blogging, b2b blogging best practices, B2B best practices

The Fail-Proof 2015 Guide to B2B Marketing and Lead Generation

Posted by Billy Mitchell

Dec 5, 2014 2:39:00 PM


...Even if you still believe in Santa Claus, this gift doesn't actually exist.

The best path forward is to never quit learning. Failing is part of the process and sometimes the best way to learn.

My purpose in writing this is to challenge the way you think about your marketing and encourage you to focus beyond your current array of products and services. Selling your wares profitably to other businesses is a basic definition of a B2B enterprise but unless you’ve cornered your market and have no competition, what you sell isn’t the best way to define and differentiate your brand.


Topics: B2B Marketing Book, Inbound Marketing, B2B Inbound Marketing, B2B Agency

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