A few months ago I received a copy of Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah, and finally got around to reading it a few weeks ago.
Over the next couple of weeks, I will be sharing insights from the book for your reading pleasure. Last week I shared about the Grateful Dead and Niche Marketing.
This week’s insight from the book is on blog comments.
In their chapter on blogging, Dharmesh and Brian touch on the subject of blog comments somewhat, but it is not a main point. As a b2b inbound marketer, I have often wondered: “What is the value of a blog comment?” For the reader, the commenter, and the blogger.
This post is an attempt to answer that question. I will draw on material from Inbound Marketing and pair it with some of my own researchREAD MORE