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B2B Marketing Events - June 2015

Posted by Luke O'Kelley

May 26, 2015 1:30:00 PM

Save-the-date-2.pngIn the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. Meeting and learning from other professionals helps us do our jobs better. June is jam packed with some killer events on a range of topics related to b2b marketing. Here's what's on tap for marketing and tech events in June:

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Topics: B2B Marketing Events, B2B Marketing

What I Learned In A Year of B2B Social Media Marketing

Posted by Luke O'Kelley

May 19, 2015 9:30:00 AM

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In this post I will be sharing the things I learned from my first year of social media marketing.

 

I was a junior in college majoring in Communications and Religion. If I wanted a job when I graduated I needed to get an internship and get one fast. After making frantic calls to friends and family I was lucky enough to land an internship with Atlanta b2b marketing company MLT Creative.

 

On May 12th, 2014 I started my internship as the company's social media manager. I didn't know diddly squat about using social media for business. I felt like I was in a canoe in the middle of a choppy ocean trying to figure out where shore was. Luckily under the patient guidance of the MLT staff, and some of Hubspot's certification courses I learned the basics quickly and managed not to embarras the company too bad. I steadily stumbled along trying not to fail, and unsure of what failure and success looked like. Gradually I went from a mere social media marketing ignoramous to a... less of a social media marketing ignoramous. The world of b2b social media marketing is ambiguous and full of foggy ROI.

 

On Monday the 11th I started to work fulltime with MLT! I guess I did something right. Tuesday marked a full year of managing social media for MLT. From here forward I hope to learn from my mistakes and increase my successes.

 

In the spirit of transparency and hopes that these insights will point you towards land as you paddle around the ocean of social media marketing yourself, I have decided to give you a look under the hood of MLT's social media efforts with screen shots of the year's report:

 

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Topics: B2B Inbound Marketing, B2B Social Media Marketing, B2B Content Marketing

Social Media Minute: The Oconee County Sheriff's Office

Posted by Luke O'Kelley

May 12, 2015 9:30:00 AM

In this post I am going to look at how social media helps a sheriff's office do their job more safely and efficiently.

Social media has been a b2b marketing bandwagon for a couple of years now. More b2b companies are active on social media than ever before. But with the rise in social media has come some realizations: social media isn't a worthwhile investment for every business, in fact it's hard to even measure how effective social media is. According to the 2014 Social Media Marketing Industry Report, only 37% of marketers agreed that they were able to measure their social media activities. With this in mind, social media can be a great tool to help certain businesses and organizations do their jobs better. See this blog on maximizing social media ROI.

I recently graduated from the University of Georgia which happens to be located right next to Oconee County, the place that my fiancé grew up. One day she told me I had to check out the Oconee County Sheriff's Office's Facebook page. When she showed me I was impressed and a little shocked: the Oconee County Sheriff's Office is an organization that has used Facebook like a boss.

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Topics: B2B Marketing Case Studies, B2B Social Media Marketing

B2B Marketing Events April - May 2015

Posted by Luke O'Kelley

Apr 17, 2015 9:00:00 AM

Save-the-date-1In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events in April and May:

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Topics: B2B Marketing Events, B2B Marketing

15 Tools For Finding, Hiring, and Managing A B2B Copywriter

Posted by Luke O'Kelley

Apr 8, 2015 9:30:00 AM

ToolsIn the 2014 Social Media Marketing Industry Report, original written content was ranked the overall most important form of content. Needless to say, a good b2b copywriter has become a pretty hot commodity. Companies have to make the decision whether to have in-house copywriters or to outsource the task to freelance writers.

 

Outsourcing content writing to a silvertongued freelancer can be attractive to b2b companies. A freelancer can give some much needed flare and personality to a boring industry that a long time employee might not have. If a company doesn’t have the time or money to hire on an in-house copywriter, outsourcing might be the answer, but there are some outsourcing pitfalls to watch out for, and some in-house benefits that you should be aware of.

While hiring freelance writers can take the pressure of coming up with a weekly blog post off your shoulders, good in-house writers have several added benefits.

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Topics: B2B Content Marketing

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