Apr 8, 2015 9:30:00 AM
In the 2014 Social Media Marketing Industry Report, original written content was ranked the overall most important form of content. Needless to say, a good b2b copywriter has become a pretty hot commodity. Companies have to make the decision whether to have in-house copywriters or to outsource the task to freelance writers.
Outsourcing content writing to slick freelancers can be attractive to companies. A freelancer can give some much needed flare and personality to a boring industry that a long time employee might not have. If a company doesn’t have the time or money to hire on an in-house copywriter, outsourcing might be the answer, but there are some outsourcing pitfalls to watch out for, and some in-house benefits that you should be aware of.
While hiring freelance writers can take the pressure of coming up with a weekly blog post off your shoulders, good in-house writers have several added benefits.READ MORE
Mar 31, 2015 10:00:00 AM
Do you ever wish that you could get a comprehensive view of how b2b marketers are utilizing social media so that you can see what works and what doesn't? If you're anything like me then you definitely have! You may or may not know that Social Media Examiner and Hubspot have both come out with comprehensive reports on social media marketing.
While I strongly encourage you to read these in depth social media reports for yourself (they offer a plethora of insights in their combined 101 pages), I have taken the time to summarize Hubspot's 2015 Social Media Benchmarks Report and Social Media Examiner's 2014 Social Media Marketing Industry Report (their 2015 report should come out in May) and share takeaways that are especially applicable for b2b marketers.READ MORE
Mar 16, 2015 1:00:00 PM
If you didn't already know, Inbound Marketing Day came to Atlanta March 5th. This event was one of 60 events happenning all over the world during Inbound Marketing Week. The event was a huge success, and according to Ingenium Marketing, the largest full day inbound marketing conference in the world (see the random tweets section).Attendees got to enjoy keynote presentations from inbound influencers Mark Schaefer, Ted Wright, Ardath Albee, and Viveka Von Rosen, and David Donlan and took part in breakout groups led by top Atlanta marketing agencies.
Did you miss one of the speakers? Didn't get to go at all? Well here is a compliation of all the best quotes from the conference as tweeted by the vigilant attendees. Tweets are organized by the person quoted.READ MORE
Mar 11, 2015 1:00:00 PM
If you've read my recent post: Got Milk? Got Leads? - Changing Perceptions and B2B Buyer Behavior you know that one of my undergraduate Communications classes at UGA, Persuasion, looks at advertisements (usually B2C television ads) and dissects their method of persuasion and how affective it is.
One day in class we watched a video from Robert Cialdini, the author of best selling book Influence: The Psychology of Persuasion. Cialdini has been conducting research on the psychology of persuasion for over 35 years. The video we watched looks into the 6 universal shortcuts that humans use to guide their decision making.
Do you know what these 6 universal principles of persuasion are? And more importantly, are you applying them to your b2b marketing efforts in ethical and creative ways? If you couldn't confidently answer either of these questions, then you came to the right place.
Here's the principles and how to use them to improve your marketing:READ MORE