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Inbound Marketing Day Atlanta: Twitter Takeaways

Posted by Luke O'Kelley

Mar 16, 2015 1:00:00 PM

atl-inboundmarketing-day-4If you didn't already know, Inbound Marketing Day came to Atlanta March 5th. This event was one of 60 events happenning all over the world during Inbound Marketing Week. The event was a huge success, and according to Ingenium Marketing, the largest full day inbound marketing conference in the world (see the random tweets section).

Attendees got to enjoy keynote presentations from inbound influencers Mark Schaefer, Ted Wright, Ardath Albee, and Viveka Von Rosen, and David Donlan and took part in breakout groups led by top Atlanta marketing agencies.

 

Did you miss one of the speakers? Didn't get to go at all? Well here is a compliation of all the best quotes from the conference as tweeted by the vigilant attendees. Tweets are organized by the person quoted.

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Topics: Buyer Personas, Inbound Marketing day

The Science of Persuasion in B2B Marketing

Posted by Luke O'Kelley

Mar 11, 2015 1:00:00 PM

ScreenShot2015-03-09at8.38.53PMIf you've read my recent post: Got Milk? Got Leads? - Changing Perceptions and B2B Buyer Behavior you know that one of my undergraduate Communications classes at UGA, Persuasion, looks at advertisements (usually B2C television ads) and dissects their method of persuasion and how affective it is.

One day in class we watched a video from Robert Cialdini, the author of best selling book Influence: The Psychology of Persuasion. Cialdini has been conducting research on the psychology of persuasion for over 35 years. The video we watched looks into the 6 universal shortcuts that humans use to guide their decision making.

Do you know what these 6 universal principles of persuasion are? And more importantly, are you applying them to your b2b marketing efforts in ethical and creative ways? If you couldn't confidently answer either of these questions, then you came to the right place.

Here's the principles and how to use them to improve your marketing:

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Inbound Marketing Insights: Can The B2B Blog Comment Be Resurrected?

Posted by Luke O'Kelley

Feb 4, 2015 12:17:00 PM

R.I.P.-Blog-CommentsA few months ago I received a copy of Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah, and finally got around to reading it a few weeks ago.

Over the next couple of weeks, I will be sharing insights from the book for your reading pleasure. Last week I shared about the Grateful Dead and Niche Marketing.

This week’s insight from the book is on blog comments.

In their chapter on blogging, Dharmesh and Brian touch on the subject of blog comments somewhat, but it is not a main point. As a b2b inbound marketer, I have often wondered: “What is the value of a blog comment?” For the reader, the commenter, and the blogger.

 

This post is an attempt to answer that question. I will draw on material from Inbound Marketing and pair it with some of my own research

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B2B Marketing Events Around The Country - February 2015

Posted by Luke O'Kelley

Feb 2, 2015 10:00:00 AM

 Save-the-dateAt one point in MLT’s history, we published posts listing the month’s marketing events. In the spirit of staying informed on our ever-changing industry, we have endeavored to take it up again. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events in February:

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Got Milk? Got Leads? - Changing Perceptions and B2B Buyer Behavior

Posted by Luke O'Kelley

Jan 30, 2015 1:00:00 PM

453954909If you've read the bio at the end of any of my blog posts, you know that I am currently in my undergrad at UGA studying Communications (please don't hold this against me). One of my Communications classes, Persuasion, looks at advertisements (usually B2C television ads) and dissects their method of persuasion and how affective it is. One day, the professor showed the class a video on the "Got Milk?" campaign; one of the most successful ad campaigns in history.

 

The "Got Milk?" campaign, while a b2c campaign, offers some incredibly powerful insights for b2b marketers.

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