Ideas@Work Blog: Sharing our thoughts, musings and helpful information on everything related to B2B Marketing - bookmark & subscribe today!

We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

Should You Be Building Your Own B2B Marketing App?

Posted by Tracey Anderson

Nov 21, 2014 10:38:11 AM

broken-phone

Have you heard? Kim Kardashian created an app. It's called Hollywood and, as of today, it's been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store. That, I thought to myself, is probably a sign of the coming apocalypse. Either that, or there are just way too many apps out there.

How many apps do we really need?

The Apple® App Store is a huge business, with more than $10 billion in gross revenue in 2013, and developers have earned more than $20 billion. There are more than 1.2 billion apps available through Apple alone. It's predicted that revenue from the Google Play store will overtake Apple's by 2018. So, apparently, there's no limit to the public's thirst for new apps, and the market will continue to explode until the next best thing comes along.

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Topics: B2B Marketing, Inbound Marketing, B2B Inbound Marketing, mobile marketing, B2B best practices

B2B Marketing: What Story Will You Tell?

Posted by Tracey Anderson

Nov 13, 2014 11:00:00 AM

the-art-of-storytelling

In B2B marketing, we have several goals. Some of our key targets include creating awareness, building a brand, ensuring customer retention and generating loyalty. But how do we accomplish those objectives? According to content marketing experts, we need to become storytellers. Then the question is, what's the best story to tell?

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Topics: B2B Marketing, B2B, content marketing, storytelling

B2B Marketing: Do You Need an Inbound Strategy?

Posted by Tracey Anderson

Nov 11, 2014 1:16:00 PM

When pitching new business, we sometimes come across prospects that need to be convinced, not just about hiring us, but about inbound marketing in general. We call this the "If it ain't broke, don't fix it" client.

definition-or-inboundmarketing

We try to convince them that inbound really works for B2B marketing, and we cite the following statistics1:

  • The number of marketers practicing inbound rose from 60% last year to 85% this year, while the percentage of marketers who concede they don’t practice an inbound approach was nearly halved to 13%.
  • In 2014, half of marketers (B2B, B2C, and Nonprofit) ranked inbound as their primary lead source.
  • Inbound-sourced leads are consistently more knowledgeable about a company prior to speaking with a sales or business development representative than leads that originate through outbound means.
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Topics: B2B Marketing, B2B, Inbound Marketing

B2B Tricks to Treat New Prospects

Posted by Tracey Anderson

Oct 16, 2014 12:06:21 PM

Halloween is right around the corner. What does that mean for B2B marketers? ...Opportunity.

d43ng

Having a little fun with a holiday lets people know you have a sense of humor. Remember that you're not just a company or a brand - you're an actual human IRL. Crafting some branded, tongue-in-cheek content or images will show prospects you can be fun to do business with, which is particularly helpful if you’re in an industry that might be perceived as boring or a little too buttoned up. Nerd humor in B2B marketing can really engage. Click here for some ideas.

Here are a few ways to add a little magic to your B2B strategy this Halloween season:

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Topics: B2B Marketing, B2B, lead generation

How to Make Your B2B Marketing Content Sexier

Posted by Tracey Anderson

Oct 3, 2014 10:07:54 AM

legs

Google tells us, "Just create good content." Bill Gates told us long ago that content is king. Unfortunately, too much of the B2B content out there is a little, well, boring. But creating valuable, shareable content is not that easy.

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Topics: content, B2B Marketing, b2b content marketing, B2B video

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