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If it has anything to do with B2B marketing, we blog about it!

Lead Nurturing Drip Campaigns Need Splash

Posted by Billy Mitchell

Oct 8, 2015 9:30:00 AM

Drip, Drip, Splash: lead nurturing campaigns need something more

The marketing phrase "drip campaign" sounds so weak and wimpy.

Unfortunately, it's often an accurate description. We've all been on the receiving end of what seems like a non-stop series of marketing emails from someone trying to tell or sell us something.

As part of an Inbound Marketing methodology, digital drip campaigns are initiated by a website visitor that converts on an offer for content. By their online behavior and completing a form, they have self-identified and opted-in for more information. They have now triggered a sequence of personalized emails that will be sent to them automatically as part of a direct marketing work flow.


Topics: B2B Lead Generation

Email Marketing: The B2B Marketer's Loyal Hound

Posted by Luke O'Kelley

Oct 6, 2015 9:30:00 AM

Email Marketing: The B2B Marketer's Loyal Hound


There a lot of different content mediums these days. Every couple of months or so we hear about a new social platform or the demise of an old one. Us marketers are always chomping at the bit to learn the newest trend, tool or trick so that we can say we're at the forefront of the societal shift that these new content mediums are creating.


Topics: B2B Email Marketing

Blogs, Vlogs, Newsletters and Podcasts: B2B Marketing Pros and Cons

Posted by Luke O'Kelley

Sep 29, 2015 9:30:00 AM

Blogs Vs. Vlogs Vs. Podcasts Vs. Newsletters: A B2B Marketing Comparison


Are you strapped for time? Don't have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? Great! This article is for you. 

There are a lot of methods of packaging great b2b content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more. Blogs, vlogs, podcasts and newsletters are in a category of their own because of their ability to serve as a foundation for a content strategy. There are many businesses right now that use one of these four methods as their primary method for publishing their content. 

In this article I will explore the roles of these different kinds of content, their different strengths and weaknesses and hopefully help you to know what's best for your business. 


Topics: B2B Blogging, B2B Content Marketing, B2B Email Marketing

B2B Marketing Events - October and November 2015

Posted by Luke O'Kelley

Sep 24, 2015 9:30:00 AM

Save The Date MLT Creative MascotIn the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing (related) events around the country. Meeting and learning from other professionals helps us do our jobs better. This time around, in an attempt to give you, our loyal readers, more time to plan ahead, I'm covering more events THAN EVER BEFORE. Usually I cover one full month, or two skimpy months. October and November are both chock full of hard hitting world class events. Here's what's on tap for these packed months:



Topics: B2B Marketing Events

Using The Theory Of Reasoned Action To Improve Your B2B Marketing

Posted by Vann Morris

Sep 22, 2015 9:30:00 AM

Three b2b marketers following each other off of a cliff


"If everyone else jumped off a cliff, would you?" The famous words uttered by mothers everywhere in response to children who desparately want to follow the crowd. Kids aren't the only one's influenced by their peers. Even into adulthood, social attitudes play a significant role in the decisions we make.

This isn't always negative. Sometimes social attitudes can help us make more informed decisions. There is a scientific theory that describes the influence of social attitudes on our decision making, it's called the Theory of Reasoned Action. Understanding this theory can help you become a better B2B marketer. Let's check it out...

The Theory:

According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes. If we can appeal to both, we might be more effective at encouraging a prospect to adopt our desired buying behavior.


Topics: B2B Marketing Strategy

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