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If it has anything to do with B2B marketing, we blog about it!

Inbound Marketing Insights: Can The B2B Blog Comment Be Resurrected?

Posted by Luke O'Kelley

Feb 4, 2015 12:17:00 PM

R.I.P.-Blog-CommentsA few months ago I received a copy of Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah, and finally got around to reading it a few weeks ago.

Over the next couple of weeks, I will be sharing insights from the book for your reading pleasure. Last week I shared about the Grateful Dead and Niche Marketing.

This week’s insight from the book is on blog comments.

In their chapter on blogging, Dharmesh and Brian touch on the subject of blog comments somewhat, but it is not a main point. As a b2b inbound marketer, I have often wondered: “What is the value of a blog comment?” For the reader, the commenter, and the blogger.


This post is an attempt to answer that question. I will draw on material from Inbound Marketing and pair it with some of my own research


B2B Marketing Events Around The Country - February 2015

Posted by Luke O'Kelley

Feb 2, 2015 10:00:00 AM

 Save-the-dateAt one point in MLT’s history, we published posts listing the month’s marketing events. In the spirit of staying informed on our ever-changing industry, we have endeavored to take it up again. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events in February:


Got Milk? Got Leads? - Changing Perceptions and B2B Buyer Behavior

Posted by Luke O'Kelley

Jan 30, 2015 1:00:00 PM

453954909If you've read the bio at the end of any of my blog posts, you know that I am currently in my undergrad at UGA studying Communications (please don't hold this against me). One of my Communications classes, Persuasion, looks at advertisements (usually B2C television ads) and dissects their method of persuasion and how affective it is. One day, the professor showed the class a video on the "Got Milk?" campaign; one of the most successful ad campaigns in history.


The "Got Milk?" campaign, while a b2c campaign, offers some incredibly powerful insights for b2b marketers.


Inbound Marketing Insights: The Grateful Dead and Niche Marketing

Posted by Luke O'Kelley

Jan 13, 2015 9:00:00 AM

I recently started reading Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah. Luke_Blog_Image

If you didn't know, it's an explanation of the theory and thought process behind their company.

Over the next couple of weeks, I will be sharing insights, from the book for your reading pleasure.

The first insight from the book involves the Grateful Dead.

Yes, the Grateful Dead. Brian and Dharmesh explain how the Grateful Dead used rule breaking niche marketing to undermine their competition, target a niche audience and become one of the highest grossing rock bands in history.


Topics: Inbound Marketing, niche marketing, The Grateful Dead

The Ten-Step Redesign Checklist For A Better B2B Website

Posted by Matt Albert

Jan 9, 2015 10:30:00 AM

The infographic shown below includes ten of the most important steps to follow if you want to rethink and redesign your B2B website for continuously improving performance.


+ View Larger


Topics: Web Site, B2B Inbound Marketing

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