The marketing phrase "drip campaign" sounds so weak and wimpy.
Unfortunately, it's often an accurate description. We've all been on the receiving end of what seems like a non-stop series of marketing emails from someone trying to tell or sell us something.
As part of an Inbound Marketing methodology, digital drip campaigns are initiated by a website visitor that converts on an offer for content. By their online behavior and completing a form, they have self-identified and opted-in for more information. They have now triggered a sequence of personalized emails that will be sent to them automatically as part of a direct marketing work flow.READ MORE