Ideas@Work Blog: Sharing our thoughts, musings and helpful information on everything related to B2B Marketing - bookmark & subscribe today!

We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

B2B Marketing ROI: 3 Quick Tips

Posted by Vann Morris

Dec 9, 2013 12:28:37 PM

B2B Marketing ROI B2B marketers need to report their B2B marketing ROI, so below I have written three quick tips that you can use to demonstrate results.  Our Atlanta-based agency is currently pursuing its HubSpot Partner Certification, and the below information is a result of one of the certification classes titled Driving ROI. 

READ MORE

Topics: ROI, b2b content marketing, B2B Marketing Tips, Atlanta B2B Marketing Agency

2 Quick Tips: Creating B2B Content

Posted by Vann Morris

Nov 7, 2013 3:17:00 PM

Creating B2B_ContentB2B Inbound Marketing is all about content, and beginning the process can be difficult if you don’t know how. So here are two quick tips for getting started creating your own B2B content. 

 

1) Use Your B2B Buyer Persona

The whole point of a buyer persona is to learn what your prospects/customers want so you can know how to create content that engages with them.

READ MORE

Topics: ROI, b2b content marketing, B2B Inbound Marketing, B2B Buyer Persona, content community

B2B Content Marketing: A Trend with Staying Power

Posted by Ellen Sheftel

Oct 18, 2013 10:55:00 AM

Ellen-_B2B_Content_Marketing__A_Trend_with_Staying_PowerIt’s no secret that B2B content marketing is more prominent than ever in the minds of today’s marketers. However, there are still a handful of people who doubt content marketing and the exemplary ROI it can deliver. To these people I say, please remove your head from the sand and join the rest of us in reality, friends.

READ MORE

Topics: ROI, b2b content marketing, B2B Marketing Trends

Five Ways to Improve Your B2B Social Marketing Strategy ROI

Posted by Guest Blogger

Jun 5, 2013 9:41:00 AM

B2B Social Marketing Strategy ROI

Just about every B2B marketing executive is under pressure by their c-level leadership to explain and defend their digital strategy.  So, you launch a Facebook and LinkedIn account, try your hand at blogging, and may even send out a tweet or two.  You hire a full-time SEO / SEM “expert” that has about three years of experience or less because that is all your budget will allow. 

After many months, you can theoretically claim that you have a digital strategy to your leadership.  Now, from somewhere in the finance department someone runs a quick spreadsheet and determines that your digital marketing expenses and, more importantly, the internal labor hours spent don’t seem to equate to a significant increase in revenue.

It may seem obvious to those immersed in digital marketing, but the average marketer continues to fall into pitfalls which can easily be uncovered by anyone looking at their online footprint and lack of effective utilization of social marketing.

READ MORE

Topics: ROI, B2B Strategy, B2B Marketing, b2b content marketing, B2B Inbound Marketing, B2B social media marketing

ROI & Buyer Personas in B2B Marketing

Posted by Vann Morris

Sep 28, 2012 10:33:00 AM

ROI and Buyer Persona in B2B Marketing

As Director of Buyer Behavior Studies here at MLT Creative, I am always researching how we can better understand our buyers and thus motivate their buying behavior. Based upon my research, I argue that buyer personas are a fundamental part of understanding your buyer (and thus his/her buyer behavior) due to many psychological and sociological reasons; however, sometimes that may not be enough to sell my readers on them. So when I saw BrightTALK, DemandGen and Forrester’s webinar this morning titled The ROI of Buyer Personas, I noted its great statistics and wanted to share them with you all.

READ MORE

Topics: ROI, Vann Morris, B2B Buyer Persona, Atlanta B2B Marketing Agency

Why Gamification Matters in B2B Marketing

Posted by Vann Morris

Jul 26, 2012 9:30:00 AM

Why Gamification Matters in B2B Marketing

We often think of a change as a long and arduous process. But the truth is, it can happen quickly if the change relates to something we find important. And the internet offers that. It allows us to immerse ourselves in another “world” with the click of a mouse, and to socially interact with people despite their physical location.

Simply put, the internet offers things we find enjoyable — that’s why we use it.

READ MORE

Topics: ROI, B2B Marketing, Vann Morris, b2b social media, Gamification

  |     |   All Posts
                                   

The B2B LinkedIn Launchpad Training Series will take you through all the steps your B2B enterprise needs in order to drive results with LinkedIn.

 

Using established lead generation strategies combined with LinkedIn’s features, tools and applications, you will learn the exact techniques to find and win new connections.

                     

Subscribe to the Ideas@Work Blog:

2013-mlt-creative-logo