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We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

Expert Advice About LinkedIn For Business And Your B2B Marketing

Posted by Guest Blogger

Mar 11, 2014 2:53:00 PM

blank-login-linkedinAs a B2B Marketing Agency, MLT Creative knows the importance of engagement on social media platforms and in particular LinkedIn. We encourage all of our clients to use LinkedIn to make connections, grow their network, and even generate leads. Together, Viveka von Rosen and MLT Creative have developed a LinkedIn Learning Series to help you and your business become more productive and successful using LinkedIn. We have personally learned, listened and improved from Viveka’s advice, and we hope you will too.

 

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Topics: MLT Creative, B2B LinkedIn, Viveka von Rosen, LinkedIn Expert, B2B Marketing Tips

B2B Word on the Street: Selling

Posted by Billy Mitchell

Aug 2, 2011 5:40:00 PM

This Week's B2B Word on the Street is: SELLING

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Topics: MLT Creative, B2B Social Media Atlanta, Creative Atlanta, Atlanta Advertising Agencies, Atlanta Marketing, B2B Marketing, Atlanta Advertising

The "Why" in B2B Buying Behavior

Posted by Vann Morris

Jul 18, 2011 8:58:00 AM

Billy Mitchell, our president here at MLT Creative, recently sent me a video of a Simon Sinek presentation called “Start With Why: How Great Leaders Inspire Action.” Sinek was speaking at the TEDx Puget Sound conference, and though his talk wasn'’t intended exclusively for a B2B audience, it included some very relevant concepts for us all to remember. 

Golden Circle

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Topics: MLT Creative, b2bmarketing, B2B Inbound Marketing, Vann Morris, Buyer Behavior

B2B Word on the Street: Guerilla Marketing

Posted by Billy Mitchell

Jul 11, 2011 8:43:00 AM

This Week’s B2B Word on the Street is: GUERILLA MARKETING
You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes. From dancing costumed mascots to the Flying Elvi, it’s not the most dignified side of marketing, but it can be effective.

Billy Mitchell, partner, senior creative director of MLT Creative
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Topics: MLT Creative, B2B Social Media Atlanta, Creative Atlanta, Atlanta Advertising Agencies, Atlanta Marketing, B2B Marketing, Atlanta Advertising

B2B Ideas @ Work Blog Posts: The Top 10 for 2010

Posted by Martine Hunter

Jan 12, 2011 6:09:00 PM

As we reMLT Creative's B2B Ideas @ Work blog had several well read blog articles in 2010.view the past year and plan for the next, MLT Creative's blog, "B2B Ideas @ Work," has had a banner year for visitors and inbound links. Here are the top 10 most viewed and most linked blog posts of 2010:

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Topics: MLT Creative, B2B Marketing, Martine Hunter, B2B, B2B Blogger, B2B Blogging

B2B Marketing Creative - Not the job I wanted 50 years ago

Posted by Billy Mitchell

Dec 22, 2010 5:43:00 PM

I don’t remember much about being four years old, but back then I did have an ambitious career goal.

"I want to be an Indian," said little Billy Mitchell.  Now the creative leader of MLT Creative, Billy Mitchell muses on his early job hopes.
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Topics: MLT Creative, Creative Marketing Atlanta, B2B Marketing, billy mitchell, childhood

Social Media Minute: Big-A List of Twitter Slang and Definitions

Posted by Martine Hunter

Nov 9, 2010 6:44:00 PM

Social Media Minute:  Inbound marketing blog from MLT Creative, the B2B idea launch pad.Just when I started getting the hang of texting shortcuts and slang on my mobile, I found myself having to decifer a similar string of shortened, twangled words to stay within Twitter's 140-character limit. Here's the list, so far.  Please share your favorites.

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Topics: MLT Creative, b2b twitter, B2B Marketing, Martine Hunter, B2BTOTY

B2B Marketing Events Around The World – Oct 2010

Posted by Elizabeth Reaves

Sep 30, 2010 11:15:00 AM

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for October.

B2B Marketing Events
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Topics: MLT Creative, B2B Marketing, Elizabeth Reaves, National B2B Marketing Events, International B2B Marketing Events

Character Study: Mr. Clean

Posted by Chase Mitchell

Sep 7, 2010 12:21:00 PM

describe the imageAround the world, he’s known as Don Limpio, Monsieur Net and Mister Proper but, here in America, he’s just Mr. Clean—and his famous bald face has been popping up in messy kitchens since 1957.

Dreamed up by Harry Barnhart and Ernie Allen of the Chicago ad firm Tatham-Laird & Kudner, Mr. Clean was given a tough, muscular appearance that was reportedly modeled after a Navy sailor.

The melody and lyrics of his trademark jingle (“Mr. Clean, Mr. Clean…”)—which will now be stuck in your head, by the way—were penned by legendary ad man Thomas Scott Cadden, who went on to write, produce and direct Mr. Clean commercials until the 1970s. Don Cherry and Betty Bryan provided the original vocals for the jingle, which is now the longest-running in advertising history.

Over the years, Mr. Clean has been illustrated, animated and even portrayed by live actors but, surprisingly, this enduring symbol of spotlessness never did any actual cleaning of his own until 2008, when a new series of ads depicted him scrubbing kitchen appliances with the Mr. Clean Magic Eraser.

 

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Topics: MLT Creative, Chase Mitchell, Classic Ad Characters, Vintage Ad Mascots

Brand New Was Brand Old

Posted by Sean Borja

Sep 3, 2010 11:22:00 AM

According to a common, antiquated social standard, I am teetering on the slippery gray slope of being (gasp!) middle aged. As a semi-former pro libertine and hipster, I’m certainly not the kind of person who should be considering my yonder years with much regard.

MLT Creative, the idea launch pad for B2B marketers

The term “middle-aged” is perhaps only annoying to those like me, who find it thrust upon them. I awoke yesterday, six years old, memorizing the exact stream of obscenities unleashed by my father when he realized I had swum 400 feet from the shore to the sand bar off Pensacola Beach, Fla. Today, I am uttering the same string of swears upon realizing that, yes, I am getting long in the tooth.

Okay, I admit it: I am a graying, well-worn designer and advertiser, perhaps only now borrowing time ‘til the inevitable days I trade Banana Republic and Vans chic for the easy comfort of Sansabelt jumpsuits and Rockport loafers.

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Topics: MLT Creative, B2B Marketing, marketing, B2B Blogging, Sean Borja, Brand New

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