Ideas@Work Blog: Sharing our thoughts, musings and helpful information on everything related to B2B Marketing - bookmark & subscribe today!

We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

How Hubspot Certification Makes You a Better B2B Inbound Marketer

Posted by Luke O'Kelley

Jun 2, 2014 9:50:00 AM

lukes-head-2Hubspot’s courses are great resources for increasing your knowledge of inbound marketing concepts as well as learning about their company and products. There are currently five total online courses offered by Hubspot. Some are open to the public and some are not. I recently went through the Inbound certification course and the Hubspot certification course.

 The Inbound course is free to the public and is divided into eleven different lessons, each containing around 45 minutes of video material and a test at the end.  This certification is a broad look at inbound marketing as a whole and is good for people who are new to inbound marketing.


Topics: MLT Creative, Inbound Marketing, HubSpot

Inbound Marketing Certification, Is It Worth Your Time?

Posted by Luke O'Kelley

May 15, 2014 4:53:00 PM



If you are familiar with the words inbound marketing, you may also know the name Hubspot. Hubspot has set itself apart as an authority by creating an impressive amount of free, online, no strings attached (they would insist) educational videos that they have organized into a series of Inbound Marketing Certification courses.


Topics: MLT Creative, billy mitchell, Inbound Marketing, HubSpot, Inbound Marketing Certification

Expert Advice About LinkedIn For Business And Your B2B Marketing

Posted by Guest Blogger

Mar 11, 2014 2:53:00 PM

blank-login-linkedinAs a B2B Marketing Agency, MLT Creative knows the importance of engagement on social media platforms and in particular LinkedIn. We encourage all of our clients to use LinkedIn to make connections, grow their network, and even generate leads. Together, Viveka von Rosen and MLT Creative have developed a LinkedIn Learning Series to help you and your business become more productive and successful using LinkedIn. We have personally learned, listened and improved from Viveka’s advice, and we hope you will too.



Topics: MLT Creative, B2B LinkedIn, Viveka von Rosen, LinkedIn Expert, B2B Marketing Tips

B2B Word on the Street: Selling

Posted by Billy Mitchell

Aug 2, 2011 5:40:00 PM

This Week's B2B Word on the Street is: SELLING


Topics: MLT Creative, B2B Social Media Atlanta, Creative Atlanta, Atlanta Advertising Agencies, Atlanta Marketing, B2B Marketing, Atlanta Advertising

The "Why" in B2B Buying Behavior

Posted by Vann Morris

Jul 18, 2011 8:58:00 AM

Billy Mitchell, our president here at MLT Creative, recently sent me a video of a Simon Sinek presentation called “Start With Why: How Great Leaders Inspire Action.” Sinek was speaking at the TEDx Puget Sound conference, and though his talk wasn'’t intended exclusively for a B2B audience, it included some very relevant concepts for us all to remember. 

Golden Circle


Topics: MLT Creative, b2bmarketing, B2B Inbound Marketing, Vann Morris, Buyer Behavior

B2B Word on the Street: Guerilla Marketing

Posted by Billy Mitchell

Jul 11, 2011 8:43:00 AM

This Week'’s B2B Word on the Street is: GUERILLA MARKETING
You'’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes. From dancing costumed mascots to the Flying Elvi, it'’s not the most dignified side of marketing, but it can be effective.


Topics: MLT Creative, B2B Social Media Atlanta, Creative Atlanta, Atlanta Advertising Agencies, Atlanta Marketing, B2B Marketing, Atlanta Advertising, B2B Guerilla Marketing

The Best There Is in B2B Marketing. No Brag, Just Fact.

Posted by Billy Mitchell

Apr 8, 2011 10:19:00 AM

When I was a kid, there was a TV Western starring the famous character actor Walter Brennan, called the “Guns of Will Sonnett.” His catchphrase throughout the series,— one that came up in conversations with outlaws, gunslingers and barmaids in almost every episode —was," “No brag, just fact.”"


Topics: MLT Creative, B2B Marketing, billy mitchell, AMY Awards, Atlanta B2B ad agency

B2B Ideas @ Work Blog Posts: The Top 10 for 2010

Posted by Martine Hunter

Jan 12, 2011 6:09:00 PM

As we reMLT Creative's B2B Ideas @ Work blog had several well read blog articles in 2010.view the past year and plan for the next, MLT Creative's blog, "B2B Ideas @ Work," has had a banner year for visitors and inbound links. Here are the top 10 most viewed and most linked blog posts of 2010:


Topics: MLT Creative, B2B Marketing, Martine Hunter, B2B, B2B Blogger, B2B Blogging

B2B Marketing Creative - Not the Job I Wanted 50 Years Ago

Posted by Billy Mitchell

Dec 22, 2010 5:43:00 PM

"I want to be an Indian," said little Billy Mitchell.  Now the creative leader of MLT Creative, Billy Mitchell muses on his early job hopes.

Topics: MLT Creative, Creative Marketing Atlanta, B2B Marketing, billy mitchell, childhood

Social Media Minute: Big-A List of Twitter Slang and Definitions

Posted by Martine Hunter

Nov 9, 2010 6:44:00 PM

Social Media Minute:  Inbound marketing blog from MLT Creative, the B2B idea launch pad.Just when I started getting the hang of texting shortcuts and slang on my mobile, I found myself having to decifer a similar string of shortened, twangled words to stay within Twitter's 140-character limit. Here's the list, so far.  Please share your favorites.

@reply: The @reply is a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the "reply" icon next to an update or by typing @(username), then the message (e.g., "@MLTCreative I saw that movie too").


Topics: MLT Creative, b2b twitter, B2B Marketing, Martine Hunter, B2BTOTY

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