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We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

How Hubspot Certification Makes You a Better B2B Inbound Marketer

Posted by Luke O'Kelley

Jun 2, 2014 9:50:00 AM

lukes-head-2Hubspot’s courses are great resources for increasing your knowledge of inbound marketing concepts as well as learning about their company and products. There are currently five total online courses offered by Hubspot. Some are open to the public and some are not. I recently went through the Inbound certification course and the Hubspot certification course.

 The Inbound course is free to the public and is divided into eleven different lessons, each containing around 45 minutes of video material and a test at the end.  This certification is a broad look at inbound marketing as a whole and is good for people who are new to inbound marketing.

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Topics: MLT Creative, Inbound Marketing, HubSpot

Inbound Marketing Certification, Is It Worth Your Time?

Posted by Luke O'Kelley

May 15, 2014 4:53:00 PM

inbound-marketing-certified-banner

 

If you are familiar with the words inbound marketing, you may also know the name Hubspot. Hubspot has set itself apart as an authority by creating an impressive amount of free, online, no strings attached (they would insist) educational videos that they have organized into a series of Inbound Marketing Certification courses.

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Topics: MLT Creative, billy mitchell, Inbound Marketing, HubSpot, Inbound Marketing Certification

Expert Advice About LinkedIn For Business And Your B2B Marketing

Posted by Guest Blogger

Mar 11, 2014 2:53:00 PM

blank-login-linkedinAs a B2B Marketing Agency, MLT Creative knows the importance of engagement on social media platforms and in particular LinkedIn. We encourage all of our clients to use LinkedIn to make connections, grow their network, and even generate leads. Together, Viveka von Rosen and MLT Creative have developed a LinkedIn Learning Series to help you and your business become more productive and successful using LinkedIn. We have personally learned, listened and improved from Viveka’s advice, and we hope you will too.

 

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Topics: MLT Creative, B2B LinkedIn, Viveka von Rosen, LinkedIn Expert, B2B Marketing Tips

B2B Word on the Street: Selling

Posted by Billy Mitchell

Aug 2, 2011 5:40:00 PM

This Week's B2B Word on the Street is: SELLING

:"In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin's fiery monologue in the movie "Glengarry Glen Ross." He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!" to "The leads aren't weak... you're weak," he grabs their attention -and their throats - with his words.

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Topics: MLT Creative, B2B Social Media Atlanta, Creative Atlanta, Atlanta Advertising Agencies, Atlanta Marketing, B2B Marketing, Atlanta Advertising

The "Why" in B2B Buying Behavior

Posted by Vann Morris

Jul 18, 2011 8:58:00 AM

Billy Mitchell, our president here at MLT Creative, recently sent me a video of a Simon Sinek presentation called “Start With Why: How Great Leaders Inspire Action.” Sinek was speaking at the TEDx Puget Sound conference, and though his talk wasn'’t intended exclusively for a B2B audience, it included some very relevant concepts for us all to remember. 

Golden Circle

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Topics: MLT Creative, b2bmarketing, B2B Inbound Marketing, Vann Morris, Buyer Behavior

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