Ideas@Work Blog: Sharing our thoughts, musings and helpful information on everything related to B2B Marketing - bookmark & subscribe today!

We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

Influencers in B2B Marketing: Building Your Brand

Posted by Vann Morris

Nov 30, 2012 9:37:00 AM

Mark Schaefer Return on Influence

For anyone who was unable to attend MLT Creative’s Revolutionary and Remarkable event recently, Ideas on Influence, I wanted to write a quick blog post to let you know what you missed. The event mixed business with pleasure to educate B2B marketers in a relaxed environment filled with food (from Atlanta’s Good Food Truck!), spirits, and presentations by Mark Schaefer and Ted Wright. As the event title suggested, both presentations discussed the idea of influence and looked at it from both the virtual and the face-to-face perspective. And both presentations were phenomenal.

READ MORE

Topics: B2B events, Influence, B2B Marketing, Vann Morris, Mark Schaefer, Ted Wright, Gamification

Taking Gamification to the Next B2B Level

Posted by Vann Morris

Nov 8, 2012 11:58:00 AM

Taking Gamification to the Next B2B Level

Even though gamification is much more than badges, many people continue to think of it as just that. So in order to challenge you to think outside the box about gamification, I am going to look at it through a scientific lens to show how the concept is rooted in a distinct human trait: the desire for recognition of our achievements.

Recognition:
Though there are altruistic acts that occur every day – there are a lot of acts that we do because we have to. What’s interesting though, is that even though we have to, we often want recognition for them. What’s even more interesting is that we will often judge others as not deserving recognition (e.g. it’s their job and they get paid for it – now they want a thank you too?) even though we ourselves think we are worthy of it.

READ MORE

Topics: B2B Marketing, Vann Morris, Gamification

Why Should You Start Using Gamification in your B2B Social Outreach?

Posted by Vann Morris

Jul 30, 2012 10:01:00 AM

How B2B gamification satisfies us

Social media has truly changed how most of us live our lives. Today, more than two-thirds of us are on the internet 15-18 minutes a day, tweeting pictures of our lunches and professing how much we love our significant others. This is because social media allows for immersion, achievement and social motivation — and so does gamification.

READ MORE

Topics: Vann Morris, Buyer Behavior, Gamification, foursquare, B2B social media marketing

Why Gamification Matters in B2B Marketing

Posted by Vann Morris

Jul 26, 2012 9:30:00 AM

Why Gamification Matters in B2B Marketing

We often think of a change as a long and arduous process. But the truth is, it can happen quickly if the change relates to something we find important. And the internet offers that. It allows us to immerse ourselves in another “world” with the click of a mouse, and to socially interact with people despite their physical location.

Simply put, the internet offers things we find enjoyable — that’s why we use it.

READ MORE

Topics: ROI, B2B Marketing, Vann Morris, b2b social media, Gamification

 | 
                                   

Join us on 4.24.14

Learn the ins and outs of the most powerful social network today!

Subscribe to the Ideas@Work Blog:

2013-mlt-creative-logo