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We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

B2B Marketing: What Story Will You Tell?

Posted by Tracey Anderson

Nov 13, 2014 11:00:00 AM

the-art-of-storytelling

In B2B marketing, we have several goals. Some of our key targets include creating awareness, building a brand, ensuring customer retention and generating loyalty. But how do we accomplish those objectives? According to content marketing experts, we need to become storytellers. Then the question is, what's the best story to tell?

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Topics: B2B Marketing, B2B, content marketing, storytelling

B2B Marketing: Do You Need an Inbound Strategy?

Posted by Tracey Anderson

Nov 11, 2014 1:16:00 PM

When pitching new business, we sometimes come across prospects that need to be convinced, not just about hiring us, but about inbound marketing in general. We call this the "If it ain't broke, don't fix it" client.

definition-or-inboundmarketing

We try to convince them that inbound really works for B2B marketing, and we cite the following statistics1:

  • The number of marketers practicing inbound rose from 60% last year to 85% this year, while the percentage of marketers who concede they don’t practice an inbound approach was nearly halved to 13%.
  • In 2014, half of marketers (B2B, B2C, and Nonprofit) ranked inbound as their primary lead source.
  • Inbound-sourced leads are consistently more knowledgeable about a company prior to speaking with a sales or business development representative than leads that originate through outbound means.
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Topics: B2B Marketing, B2B, Inbound Marketing

B2B Tricks to Treat New Prospects

Posted by Tracey Anderson

Oct 16, 2014 12:06:21 PM

Halloween is right around the corner. What does that mean for B2B marketers? ...Opportunity.

d43ng

Having a little fun with a holiday lets people know you have a sense of humor. Remember that you're not just a company or a brand - you're an actual human IRL. Crafting some branded, tongue-in-cheek content or images will show prospects you can be fun to do business with, which is particularly helpful if you’re in an industry that might be perceived as boring or a little too buttoned up. Nerd humor in B2B marketing can really engage. Click here for some ideas.

Here are a few ways to add a little magic to your B2B strategy this Halloween season:

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Topics: B2B Marketing, B2B, lead generation

B2B Marketing and Wearables: There's a Creepy App for That

Posted by Tracey Anderson

Jul 21, 2014 9:30:00 AM

479517815Is the trend toward wearable technology the best thing that ever happened to marketers? Or could it end the conversation?

I recently wrote a blog post that questioned whether the public might gradually become more wary about when and where they are willing to share personal information with businesses. When people learn that information they share with one person is suddenly accessible to the government, marketers and even strangers, there just might come a tipping point. And I can't help but wonder if that tipping point might just come as a result of wearable technology.

There is a very funny video from The Daily Show suggesting that Google Glass users are feeling discriminated against, being refused service in public establishments. Humor aside, the video does prompt an interesting conversation about this technology. The Content Marketing Association suggests that wearables will result in a huge explosion in the amount of content users create, since the devices can be constantly recording. Now if you're a marketer that wants to do some man-on-the-street interviewing, wearables could make your job easier. Of course, if you're a guy walking down the sidewalk with a woman that is not your wife, you might have a problem. (Creep!)

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Topics: B2B Marketing, B2B, content marketing, privacy,, wearable technology,

A B2B Marketing Question That Can Improve Life For Us All...What the #$%! is a Prezi?

Posted by Matthew Albert

Sep 26, 2013 4:25:00 PM

Prezi a B2B marketing presentation toolPresentations can be tortuous. In the worst situations, it's as miserable for the presenter as it is for the audience. Individuals in virtually every industry sector have been asked to present an idea or project to a group of people at some point in their lives. Unfortunately, for most people, presentations become a chore that often results in a menial progression of 30-50 exhaustive PowerPoint slides rife with ancient clip art, garish starbursts and bulleted lists.

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Topics: b2b marketing campaigns, B2B, Inbound Marketing, B2B Marketing Presentations

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