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We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

B2B Marketing and Wearables: There's a Creepy App for That

Posted by Tracey Anderson

Jul 21, 2014 9:30:00 AM

479517815Is the trend toward wearable technology the best thing that ever happened to marketers? Or could it end the conversation?

I recently wrote a blog post that questioned whether the public might gradually become more wary about when and where they are willing to share personal information with businesses. When people learn that information they share with one person is suddenly accessible to the government, marketers and even strangers, there just might come a tipping point. And I can't help but wonder if that tipping point might just come as a result of wearable technology.

There is a very funny video from The Daily Show suggesting that Google Glass users are feeling discriminated against, being refused service in public establishments. Humor aside, the video does prompt an interesting conversation about this technology. The Content Marketing Association suggests that wearables will result in a huge explosion in the amount of content users create, since the devices can be constantly recording. Now if you're a marketer that wants to do some man-on-the-street interviewing, wearables could make your job easier. Of course, if you're a guy walking down the sidewalk with a woman that is not your wife, you might have a problem. (Creep!)

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Topics: B2B Marketing, B2B, content marketing, privacy,, wearable technology,

A B2B Marketing Question That Can Improve Life For Us All...What the #$%! is a Prezi?

Posted by Matthew Albert

Sep 26, 2013 4:25:00 PM

Prezi a B2B marketing presentation toolPresentations can be tortuous. In the worst situations, it's as miserable for the presenter as it is for the audience. Individuals in virtually every industry sector have been asked to present an idea or project to a group of people at some point in their lives. Unfortunately, for most people, presentations become a chore that often results in a menial progression of 30-50 exhaustive PowerPoint slides rife with ancient clip art, garish starbursts and bulleted lists.

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Topics: b2b marketing campaigns, B2B, Inbound Marketing, B2B Marketing Presentations

Up Close & Persona™: The Key to Building B2B Buyer Personas

Posted by Vann Morris

Aug 29, 2012 12:45:00 PM

upclose and persona: the key to building B2B Buyer Personas

As b2b marketing strategist Ardath Albee states, “a persona takes a segment of your company’s aggregate customer profile and fleshes it out with detailed information that represents real prospects in specific circumstances”. However, once you sit down to develop your b2b buyer persona, it can be difficult converting the concept into something tangible to work from.

The Up Close & Persona™ tool is the key to creating effective b2b buyer personas because it asks the right questions, but also in the right way. It asks them in a way that allows you to process all the information rather than become engulfed in all the details that Albee references above.

As someone who tried to develop buyer personas before the Up Close & Persona tool™, I cannot stress enough how important this is. For example, when sitting down to develop my first b2b buyer persona, the first thing I felt was overwhelmed. There are myriad factors that motivate my prospect to buy, and to try and think about all those at the same time was a complete overload.

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Topics: B2B, Vann Morris, B2B Buyer Persona, Ardath Albee

Biases in B2B Online Surveys

Posted by Vann Morris

Aug 23, 2012 10:45:00 AM

Biases in B2B Online Surveys

Researching your target audience is an integral part of any B2B marketing plan, and online surveys can be an efficient way of gathering data. However, a recent blog post from Tom Webster (@BrandSavant) brought up some great points regarding the possible biases in online surveys.

For starters, there may be a certain type of person who would answer an online survey, regardless of who’s sending it. So you can’t just send out a mass email and assume the responses you get back represent a random sample of your target audience; they may just represent a group of people who are more likely to respond to online surveys.

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Topics: B2B, Vann Morris, online testing, Atlanta B2B Marketing Agency

Check In & Check Out Foursquare Local Updates for B2B

Posted by Sarah Young

Jul 23, 2012 11:09:00 AM

Check In & Check Out Foursquare Local Updates for B2B

A little over a year ago MLT Creative asked me to become the company expert on the geo-location check-in mobile app, foursquare. Though I was reluctant at first (it sounds like a perfect app for creepy stalkers, amiright?), I am now a total convert and find foursquare to be one of the more frequently used apps on my iPhone. The ”explore” function alone has resulted in many great finds when I travel in unfamiliar territory.

I noticed recently that foursquare introduced Local Updates for businesses. These updates enable businesses a more seamless (and helpful!) interaction with their customers (those who check in frequently or have “liked” the business by tapping the heart).

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Topics: B2B, Sarah E. Young, B2B buyer behavior, foursquare, Atlanta B2B Marketing Agency

The Problem with Facts vs. Myths Documents in B2B

Posted by Vann Morris

Oct 13, 2011 4:25:00 PM

Fact vs. Myth in B2b marketingScientific research related to human behavior has given us much insight into how people process information. One item worthy of discussion in a B2B forum is the idea of presenting information as facts vs. myths. 
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Topics: research, B2B, Vann Morris

Early Lessons to Shape Your Content Marketing Program

Posted by Dave Morris

Jul 14, 2011 11:22:00 AM

Early Lessons for Content Marketing support efforts for promoting B2B marketing programs

I love hearing about B2B companies that have decided to adopt a content marketing approach. They’ve loosened their grip on the hard-sell, call-now ads and brochures. And they’re now delivering useful and frequent information that customers and prospects actually find interesting.

Ramping up your program, though, isn’t easy. The road to effective content marketing is so often met with skepticism from within the organization: “If we’re giving free advice, why would anyone want to hire us?”, “What if people post negative comments on our new blog?”, etc. Fortunately, more companies are getting past the skepticism.

It’s also not surprising that in the early stages of a content program, it can take a while to find your voice and build a cohesive and engaging program.

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Topics: Dave Morris, B2B, content marketing

Social Media in B2B Marketing: What We've Learned

Posted by Chase Mitchell

Jun 30, 2011 3:11:00 PM

Social Media in B2B Marketing: What we learned at MLT CreativeA few days ago, in the lead-up to Social Media Day, our friends at Savvy B2B Marketing posted some valuable lessons they’ve learned about social media along the way. Now, with Social Media Day upon us, a few of us here at MLT Creative thought we’d do the same thing. Here are some select insights, ruminations and realizations we’ve had about social media over the past year:

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Topics: B2B Social Media Atlanta, b2b twitter, B2B LinkedIn, Chase Mitchell, B2B, B2B Blogging, Elizabeth Baker, Twitter, LinkedIn, Sarah E. Young, Atlanta Marketing Agency

Self-efficacy in B2B Online Marketing

Posted by Vann Morris

Jun 13, 2011 8:30:00 AM

Self-efficacy in B2B online marketing, which test won?

The most recent experiment on Which Test Won involved B2C marketing but, as is often the case, the findings are equally useful in B2B. The experiment tested two separate application installer pages to determine which one was more effective at keeping visitors on a designated site long enough to download an accompanying app. The page that came out on top had a more “marketing-style design,” but also featured another key difference that I think may have been it's greatest advantage: It told visitors upfront that there would be a four-step download process. Telling people outright what they can expect in terms of download time allows them to decide whether or not they'’re interested,– which, in turn, can affect their behavior.

 

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Topics: B2B Marketing, B2B, Vann Morris, Psychology, Buyer Behavior

B2B Marketing Gets Social Spotlight With LinkedIn IPO

Posted by Martine Hunter

May 20, 2011 5:49:00 PM

 

LinkedIn: great tool for B2B marketing
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Topics: B2B Marketing, Martine Hunter, B2B, LinkedIn

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