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We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc.
If it has anything to do with B2B marketing, we blog about it!

B2B Tricks to Treat New Prospects

Posted by Tracey Anderson

Oct 16, 2014 12:06:21 PM

Halloween is right around the corner. What does that mean for B2B marketers? ...Opportunity.

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Having a little fun with a holiday lets people know you have a sense of humor. Remember that you're not just a company or a brand - you're an actual human IRL. Crafting some branded, tongue-in-cheek content or images will show prospects you can be fun to do business with, which is particularly helpful if you’re in an industry that might be perceived as boring or a little too buttoned up. Nerd humor in B2B marketing can really engage. Click here for some ideas.

Here are a few ways to add a little magic to your B2B strategy this Halloween season:

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Topics: B2B Marketing, B2B, lead generation

B2B Marketing and Wearables: There's a Creepy App for That

Posted by Tracey Anderson

Jul 21, 2014 9:30:00 AM

479517815Is the trend toward wearable technology the best thing that ever happened to marketers? Or could it end the conversation?

I recently wrote a blog post that questioned whether the public might gradually become more wary about when and where they are willing to share personal information with businesses. When people learn that information they share with one person is suddenly accessible to the government, marketers and even strangers, there just might come a tipping point. And I can't help but wonder if that tipping point might just come as a result of wearable technology.

There is a very funny video from The Daily Show suggesting that Google Glass users are feeling discriminated against, being refused service in public establishments. Humor aside, the video does prompt an interesting conversation about this technology. The Content Marketing Association suggests that wearables will result in a huge explosion in the amount of content users create, since the devices can be constantly recording. Now if you're a marketer that wants to do some man-on-the-street interviewing, wearables could make your job easier. Of course, if you're a guy walking down the sidewalk with a woman that is not your wife, you might have a problem. (Creep!)

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Topics: B2B Marketing, B2B, content marketing, privacy,, wearable technology,

A B2B Marketing Question That Can Improve Life For Us All...What the #$%! is a Prezi?

Posted by Matthew Albert

Sep 26, 2013 4:25:00 PM

Prezi a B2B marketing presentation toolPresentations can be tortuous. In the worst situations, it's as miserable for the presenter as it is for the audience. Individuals in virtually every industry sector have been asked to present an idea or project to a group of people at some point in their lives. Unfortunately, for most people, presentations become a chore that often results in a menial progression of 30-50 exhaustive PowerPoint slides rife with ancient clip art, garish starbursts and bulleted lists.

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Topics: b2b marketing campaigns, B2B, Inbound Marketing, B2B Marketing Presentations

Up Close & Persona™: The Key to Building B2B Buyer Personas

Posted by Vann Morris

Aug 29, 2012 12:45:00 PM

upclose and persona: the key to building B2B Buyer Personas

As b2b marketing strategist Ardath Albee states, “a persona takes a segment of your company’s aggregate customer profile and fleshes it out with detailed information that represents real prospects in specific circumstances”. However, once you sit down to develop your b2b buyer persona, it can be difficult converting the concept into something tangible to work from.

The Up Close & Persona™ tool is the key to creating effective b2b buyer personas because it asks the right questions, but also in the right way. It asks them in a way that allows you to process all the information rather than become engulfed in all the details that Albee references above.

As someone who tried to develop buyer personas before the Up Close & Persona tool™, I cannot stress enough how important this is. For example, when sitting down to develop my first b2b buyer persona, the first thing I felt was overwhelmed. There are myriad factors that motivate my prospect to buy, and to try and think about all those at the same time was a complete overload.

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Topics: B2B, Vann Morris, B2B Buyer Persona, Ardath Albee

Biases in B2B Online Surveys

Posted by Vann Morris

Aug 23, 2012 10:45:00 AM

Biases in B2B Online Surveys

Researching your target audience is an integral part of any B2B marketing plan, and online surveys can be an efficient way of gathering data. However, a recent blog post from Tom Webster (@BrandSavant) brought up some great points regarding the possible biases in online surveys.

For starters, there may be a certain type of person who would answer an online survey, regardless of who’s sending it. So you can’t just send out a mass email and assume the responses you get back represent a random sample of your target audience; they may just represent a group of people who are more likely to respond to online surveys.

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Topics: B2B, Vann Morris, online testing, Atlanta B2B Marketing Agency

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