WEEK OF JULY 18 - 22, 2011
This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more.
Compliments to the bloggers who continue to keep the B2B marketing community educated with your reports, thoughts and observations.
Liz McClellan, senior director of marketing at Sage Small Business Solutions, provides advice on handling tense meetings between sales and marketing teams.
HubSpot's director of marketing, Jeanne Hopkins shares data eMarketer, Junta42 and Marketing Profs that reveals the marketing value of regular blog posts.
Author and B2B strategist Ardath Albee makes a cogent counterpoint to another author's assertions that content marketing is not marketing.
With a challenge to the C-suite, Laura Patterson, president of VisionEdge Marketing, suggests an alignment between vocabulary and key performance metrics.
D. Keith Pigues. senior VP and CMO of Ply Gem Industries and co-author of Winning with Customers: A Playbook for B2B," introduces a new metric, the Differential Value Proposition Percentage, a measure additional operating income your customer earns using your products or services.
The Business Marketing Association announces the winners of the 2011 BMA B2 Awards, including seven group categories, Agency of the Year and Corporate Marketer of the Year.
Brian Solis' review of Google +1 which thoroughly compares +1 to Facebook from intent to functionality. Not really B2B, but +1 has people scratching their heads now, so it's a good informative read.
Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative, which specializes in B2B marketing. She holds the Inbound Marketing professional certification and serves the Atlanta chapter of the Business Marketing Association as president of the board of directors.