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Character Study: Chiquita Banana

Posted by Chase Mitchell

262As with many animated advertising mascots, Chiquita Banana was the brainchild of an established cartoonist – in this case, Dik Browne, creator of Hagar the Horrible. His potassium-powered pitchwoman hit the airwaves in 1944, crooning a signature tune penned by BBDO and sung by ‘40s vocalist Patti Clayton:
"I'm Chiquita banana and I've come to say
Bananas have to ripen in a certain way
When they are flecked with brown and have a golden hue
Bananas taste the best and are best for you.”
As informative as it was catchy, the jingle went a long way toward familiarizing Americans with what was, at the time, still considered an exotic fruit. Along with a certain famous hat, it also helped cement Chiquita’s iconic ad character status, even after the character itself was re-conceptualized as a human woman in 1987.

Character Study is an ongoing series featuring background trivia on the classic advertising characters from the private collection of MLT Creative.

Chase Mitchell, B2B marketing copywriter


Chase Mitchell is a copywriter at MLT Creative, an Atlanta-based advertising agency specializing in business-to-business marketing.

Topics: Miscellaneous Marketing Topics

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