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Character Study: Punchy

Posted by Chase Mitchell

Aug 6, 2010 11:38:00 AM

img 115435875794Probably one of the more violent characters we’ve covered here, this Hawaiian Punch mascot has been pulling his cruel switcheroo on unsuspecting victims ever since his creation by cartoonist Joe Malerba in 1962.

The scenario usually goes something like this:

Punchy: “How about a nice Hawaiian Punch?”
Innocent Thirsty Guy: “Sure!”
Punchy: *DEVASTATING UPPERCUT FOR NO REASON*
Innocent Thirsty Guy: *Needs medical attention and will never trust strangers again*

But despite being kind of a jerk, not to mention having questionable taste in headwear (unless those are… antlers?), Punchy quickly became an iconic '60s and '70s ad character, helping a drink that was originally conceived as an ice cream topping (it’s true!) grow into a classic kid-friendly beverage brand with 14 fruity flavors and counting.

And while Punchy’s not above throwing a stray right cross at an undeserving face now and then, these days he’s a kinder, gentler soul who’s more or less retired his pugilistic ways. He still hasn’t given up on that hat, though.

Here's one of the classic spots:

Character Study is an ongoing series featuring background trivia on the classic advertising characters from the private collection of MLT Creative.

Chase Mitchell, B2B marketing copywriter

 

Chase Mitchell is a copywriter at MLT Creative, an Atlanta-based advertising agency specializing in business-to-business marketing.

Topics: Chase Mitchell, Classic Ad Characters, Vintage Ad Mascots, marketing





                                   

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